The concept of ChronicRising is to bring back attention to the culture of cannabis, the longstanding relationship of cannabis with rap as an art form.  

ChronicRising inspires positive social change through music, education, and community engagement. As a part of this journey, ChronicRising is dedicated to social justice reform and through alignment with the last Prisoner Project, it aims to bring education and awareness toward the affects of Marijuana criminalization on marginalized communities.